LOCAL SANDWICH FRANCHISE LEVERAGES DEVICE ID AND MICRO PROXIMITY TO INCREASE FOOT TRAFFIC
Client
Local Franchise Restaurant
Campaign Length
One Year
Objective
To increase foot traffic in-store and boost overall sales.
Challenge
To differentiate their brand from other local restaurants as well as prove ROI from their original marketing efforts.
Solution
We recommended a combination of Device ID and Microproximity. With Microproximity we sent real-time ads to people within a specific range of the restaurant locations during lunch. Using Device ID, we collected devices from competitors and then targeted those people to drive traffic to the client’s stores.
RESULTS
Over 1,000 people walked into the client’s multiple locations between the last month of the campaign.
KEY FINDINGS
The campaign was able to target nearby potential customers using Microproximity. Device ID was able to capture competitor clients and bring them into their locations. The foot traffic report was able to show proof that Device ID drove in-store visits.