Did you know the first text message was sent in 1992? Wow – almost 30 years! What it did was revolutionize how we communicate with each other both personally and professionally.
Did you also know 75% of consumers want to receive offers via text? With over 3.8 billion people having smartphones, that is a big market – even on a local level.
SMS Marketing (Short Message Service) or text messaging is easy to add to your marketing strategy and cost effective as well. It will help you build relationships with your customers and potential customers if used wisely.
Did you know only 11% of businesses are using SMS Marketing, making it advantageous for you to start now, before this marketing tool is saturated in use. With businesses struggling to rebuild after the pandemic, Forrester Research reports the volume of marketing messaging through texts, emails and push notifications will increase by 40% next year.
And here’s the big one – Did you know text messages have an open rate of 98% with most of those being opened within the first three minutes of being sent.
Mobile Communications as A Core Strategy
Adding mobile communications to your core marketing strategy will:
- Provide you with a means to promote relevant offers, or time sensitive information;
- Allow cross-channel promotion for added exposure;
- Provide the ability for instant feedback;
- Increase consumer engagement;
- Give you valuable insights for ROI.
What Can You Send to Your Customers Via Text Messages?
Really, there are so many possibilities, they are limited to your imagination only. We’ve included ideas below for you to consider for now:
- Offers or coupons
- Delivery status notices
- Appointment reminders
- New products or services
- Safety Alerts
- Onboarding Messages
- New team member or promotion announcement
- Business hours, notice of holiday hours,
- Just say hello (people love to feel your business thinks they are important enough to warrant a personal greeting)
- Newsletter or membership signup
The list goes on and on….
How do you get started?
Contact us here at Yokalize – we’re more than a loyalty app, we are a strategic partner in developing your marketing message on a local level to your customers and potential customers. We have the marketing tools and information to help you compete with the mega-mart-azon’s on a small business budget. Book a 15 minute discovery call to learn more!
Supporting local small businesses in London, Ontario and surrounding areas.