A leading automotive franchise is one of the merchants on the Yokalize app. They offer 5000 Yo Points on the sale of any vehicle. From time to time, they will run special events where they offer 2X points or a Yokalize eGift Card as a closing incentive. In addition to the success they see with the Yo Points in regards to differentiating themselves in the highly competitive automotive sales vertical, they also have beacons located inside the cars that are in their showroom. As consumers walk around the showroom and stop to look at a specific model, they get a personalized SMS text regarding the specific vehicle they are looking at and of course a nice call to action offer. Their use of coupons is used for service upsells like oil changes and winter tire storage.